Brand Story | Sidra Studio

Every print you see at Sidra Studio began as a blank screen. In an era of mass-produced, repetitive patterns, we believe in the beauty of the original.

Each of our designs is hand-drawn and digitally painted by our founder on an iPad—transforming personal inspiration into wearable art. When you wear a Sidra Studio piece, you aren’t just wearing a seasonal trend; you are wearing an exclusive piece of art that cannot be found anywhere else.

We don’t release hundreds of designs every month. Instead, we release a thoughtfully curated collection, focusing on quality, not quantity.

Our Philosophy: Every piece in our collection is the result of a singular obsession: finding the perfect balance between contemporary aesthetics and enduring quality. We spent months sourcing our signature Textured Lawn—a fabric designed to withstand the intensity of the Pakistani summer while maintaining a soft, premium hand-feel that lasts far beyond the first wash.

The Sidra Woman: Our designs are for the woman who appreciates the quiet luxury of a well-placed print and the creative freedom of unstitched fabric. Whether you are at a high-stakes meeting or a slow Sunday brunch, our two-piece sets are designed to be your canvas.

The Sidra Promise:

  • 100% Original Art: No stock patterns. No copies. Only original creativity.

  • The Signature Feel: Premium lawn and blends that feel as good as they look.

  • Exclusivity: Limited runs for the woman who wants to stand out, not blend in.

Designed with passion. Drawn by hand. Made for you.